In this comprehensive guide, you will learn the most common SEO Myths so that your campaign will be in the right direction.
Let’s dive in
Outline of the SEO Myth
Search engine optimization is a key instrument in the cutthroat world of online marketing. Despite the abundance of SEO advice available online, some people still don’t grasp its fundamentals.
The rules are constantly shifting, so it’s a struggle. Only when an organization has a devoted individual working on it day in and day out and keeping up with developments in the world of SEO will it succeed with its SEO.
Common SEO myths
The following are common SEO myths about search engine optimization.
1. Site submission to Google
Unless the material on your website is pertinent to a search query, Google search engine crawlers won’t visit your website.
It is not a guarantee that your website will appear higher in search engine results if you submit it to Google. Even if your site is not submitted to Google and other search engines, search engines will still find it.
As a result, there is no assurance that your website will be indexed by Google even if you submit it to the search engine.
2. The best SEO strategy is to have a lot of links.
Search Engine Optimization still values links !!
Although it’s no longer as successful as it once was, link building is still seen as a vital strategy for improving your website’s position in search results.
Without investigating the linked website, SEO experts used to build links. Link building today, however, must be done in a distinctive manner. You should only use top-notch links.
Thus, quality is valued more highly than quantity in today’s world.
If you know how to create proper quality links, even fewer connections can do wonders for you.
3. Website security is not crucial.
You might have noticed that some Web URLs start with “HTTP://” and others with “HTTPS://” when you conduct an online search. The letter ending with “s” offers more privacy and is a more secure method of address. The ‘s’ stands for Secure Sockets Layer.
Hence, Google now gives sites with the “https” protocol a higher rating than those with the plain “HTTP”.
At last, your rating will be impacted if your website still uses the outdated “HTTP” protocol.
4. A lot of weight is placed on meta descriptions.
What is Meta description?
Brief explanations of the contents of web pages can be found in meta descriptions. It will be displayed in the SERPs of Google.
What you place in your meta description can be used to tell search engines what your page is about.
On the other hand, meta descriptions help you to attract visitors by enticing them through your content. This makes them click on your site, which in turn increases the click-through rate.
5. Optimizing keywords is a crucial component of SEO.
To handle keyword optimization and generate sufficient traffic, SEO is helpful. Visitors and users are intended to understand the message through the text.
In order for search engines to recognize that the website or webpage is relevant to the search query entered by the browser, this text typically contains keywords.
Using this method, search engines will crawl to the webpage with the most common terms or phrases related to your keyword.
6. The search terms and keywords must be identical.
When writing content for search engine optimization (SEO), it’s important to include keywords. But don’t repeat the same words over and over. If you’re going to use a keyword as your headline, then try using synonyms to make it more interesting.
This applies to the main content of your page also.
Don’t clutter your website’s pages with keywords. Your website is in grave danger as a result, and you risk sanctions.
7. For SEO purposes, H1 is the most crucial heading.
H1 is significant but not crucial !!
Your content’s title tag is H1. It is primarily used for styling purposes and has little bearing on SEO.
Therefore, regardless of the header tag you pick, it should clearly state what the content is about.
8. For the homepage to be effective, it needs to have a lot of data.
Have you seen a page that looks questionable?
The initial impression you give visitors is on the home page. It explains what your company does and what clients might anticipate from you. Although it is frequently criticized, keyword density is a persistent fallacy in SEO.
Details about who you are, what you do, where you are located, what advantages your firm has, and how people can contact you should all be on your homepage.
Make your visitors feel completely satisfied when they leave your website!!
9. Page count is important.
Go for quality over quantity!!
One of the widespread SEO myths is the belief that an increased number of pages will result in higher site traffic, however, this notion is erroneous.
A website is all about quality content, so if you have a large amount of content, but they are not helpful to readers, then you won’t achieve a good ranking in search engines.
Although your website’s PageRank is unaffected by the number of pages you publish.
10. A positive user experience is merely a bonus.
It’s important for website owners to write content that focuses on their users and not search engines.
The experience a person has on your site, as well as how often they return, affects your site’s ranking in Google’s search results. So, if Google wants to crawl your site more often, then your site should offer a good user experience.
Factors to focus on are
- page loading time
- bounce rate
- time on page
- browsing the pages.
11. The importance of local SEO has diminished.
Focusing on local SEO can make it easier for individuals in your immediate area to find your business, and they will be more inclined to buy your product. Your conversion rate rises as a result of local SEO.
Google prioritizes local search rankings when determining the best content for its users.
The Pigeon algorithm, which considers local listings more heavily than other traditional search rankings, has been widely reported to have been updated in recent years. Thus local SEO is more important than ever before.
12. Google won't identify links with low quality.
This is again another one of the greatest SEO myths.
Google keeps track of all website activity. You can’t trick them, not at all. You run the risk of being penalized by search engines and having your PageRank score withdrawn or decreased if you try to trick them.
In the case that you are unable to delete any low-quality links from your website, ask Google to ignore them when browsing your website.
13. No image optimization is required.
Earlier to Google’s shift toward emphasizing page content and usability, it was OK to ignore the images on your website. However, it is now crucial to include altered elements and image file names.
Your chance of appearing on the SERPs will decline if you don’t do this.
14. It is unnecessary to use a mobile optimization strategy.
Go for Mobilegeddon !!
With this change, search engines will take into account mobile-friendly websites and give them a higher ranking. It’s time to switch to a modern website that can provide users with a responsive experience if you don’t already have a mobile-friendly website.
The optimal user experience will be provided by a responsive website.
15. Ranking is at the heart of SEO.
Does ranking not increase traffic?
Indeed, it does, but the position of the search results and the click-through rates are related, not the ranking, which is not the main objective.
Even if your website is highly ranked, it cannot ensure you increased click-through rates. This is primarily due to two factors.
- if the wrong keyword strategy had been used, you would have ended up with terms that were unrelated to your topic.
- The meta descriptions are not very appealing.
So that’s all about SEO Myths
The process of creating SEO content is constantly evolving.
Test your website periodically, try out new tactics, and keep up with market developments. You need to know the truths about SEO content in order to develop an effective SEO strategy.